Why You Need a Labor Gown

96% of women believe that what they wear affects how confident they feel.

Do you feel that way?

Your style and the clothes you choose reflect and affect your mood, health, and your overall confidence. Scientists call this phenomenon “enclothed cognition.” Basically, when you dress in nicer clothes, you feel better. 

When you put on a piece of clothing you cannot help but adopt some of the characteristics associated with it, even if you are unaware of it. 


Your choice of attire has powerful feedback effects; it sends internal messages which can boost or dampen your mood and even alter your thought processes and capabilities. What you wear affects how you feel so much that is can distort and determine your thoughts and judgements.

By slipping into a certain type of clothing we subconsciously slip into the identity associated with it. The last identity we want to take on when in labor is that which is associated with a hospital gown. Let's get you out of the hospital gown that represents illness and a need for medical treatment, into a beautiful gown that empowers confidence in yourself and also functions well with your body’s abilities to birth.

And when your body is on display, you are consumed by worrying about others evaluating it, EVEN when in labor.

What's on the outside can reflect and change what's on the inside. Your birth experience can give you confidence as a mother. And as a confident mother, you can change the world!