Why You Need a Labor Gown

96% of women believe that what they wear affects how confident they feel.

Your style and the clothes you choose reflect and affect your mood, health, and overall confidence. Scientists call this phenomenon “enclothed cognition.” Basically, when you dress in nicer clothes, you feel better.

When we put on a piece of clothing we cannot help but adopt some of the characteristics associated with it, even if we are unaware of it. 

Your choice of attire has powerful feedback effects; it sends internal messages which can boost or dampen your mood and even alter your thought processes and capabilities. What we wear affects how we feel so much that is can distort and determine our thoughts and judgements.

When her body is on display, a woman is consumed by worrying about others evaluating it.

By slipping into a certain type of clothing we subconsciously slip into the identity associated with it. So the last identity we want to take on when in labor is that which is associated with a hospital gown. Let's get the mamas out of the hospital gown that represents illness and a need for medical treatment, into a beautiful gown that empowers confidence in herself and also functions well with her body’s abilities to birth.

What's on the outside can reflect and change what's on the inside. Having a positive experience for your birth can give you confidence as a mother, and a confident mother can change the world!